Zhao Yihong
Co-Founder, Chairman and CEO of the Group

Mr.Zhao has been appointed as an Executive Director since August 2009, and now serves as a member of the Remuneration Committee, the Nominating Committee and the Strategic Investment Committee as well as director of few subsidiaries of the Group, mainly responsible for the overall strategic planning and business management of the Group.

Since the establishment in 2000, Beijing Outsell Health Product Development Co., Ltd.  began to produce and sell functional health tea products and played an important role in the development of the Group. He has 33 years of experience the food and beverage industry in China. From 1988 to 1991, he had been appointed as the senior staff of the Grain Bureau of Ji’nan City, Shandong Province. From 1991 to 2000, he had been appointed various positions at Ting Hsin International Group (a Chinese food conglomerate), including the salesman and deputy manager in charge of the beverage business in North China.

Mr.Zhao graduated from China Coal University of Economics (now known as Shandong Institute of Technology and Business) with a bachelor degree in economics in 1988. He completed the New Leadership Training Program for Chinese Entrepreneurs jointly organized by the Enterprise Institute of the Development Research Center and the Stanford Center for Professional Development in 2006; and was granted with MBA degree in Executive Management from Hong Kong University of Science and Technology in 2012.